We are at a point in history where aging is being organically re-framed.
Life is energy and vibration. If you truly live your life fully, then you are timeless. We see life as a series of spaces to move through. We aren’t aging, we are growing. Our focus is not about getting older, but on being bolder. For those of us who live All Ageless, we want a place that reflects our unique experience.
As the founders of the company, Lolita and I are also the audience. We blinked and suddenly we weren’t finding imagery, advertising, or narratives that spoke to us anymore. And that is unacceptable. We want to see the joy and the celebration of all expressions of existence in all their glory.
All Ageless is a modern digital platform exploring the latest in health & wellness, cutting-edge science, beauty & style, and inspiration. We focus less on aging and more on upgrading. There is a vibrant global community of mid-lifers emerging, and we are smart, sexy and living a re-imagined life. We are ageless.
We are forging a strong and purposeful collaboration with doctors and scientists, because at this point in life, we’re invested in innovation.
All Ageless celebrates the entirety of life. We look for bold, bright, inspiring examples of art, sex, inspiration, joy, beauty, style, and more. We intend to curate the best health & wellness insight and pair it with the imagery that reflects us. We are forging a strong and purposeful collaboration with doctors and scientists, because at this point in life, we’re invested in innovation. We feel that this is an opportunity where we can provide a collective consciousness, a meeting of the minds, and connecting of the hearts, with a focus on inspiration and ideas.
The debut of All Ageless, especially during the COVID-19 pandemic, intends to celebrate the greatness of those around the world, shine a spotlight on the inspiring humanity of people, and show how each of us is navigating our way through one of the most extraordinary times in history.
At the moment of writing this, we haven’t yet launched, and we’ve already received an outpouring of enthusiasm for the concept. There’s some real self-expression, honor, gratitude, joy, and fun happening here.
We don’t intend to push something on our demographic, if anything they are effortlessly pulling us toward it. At the moment of writing this, we haven’t yet launched, and we’ve already received an outpouring of enthusiasm for the concept. There’s some real self-expression, honor, gratitude, joy, and fun happening here. People have been stepping up and asking how they can participate in some way, shape or form—sort of instilling themselves with a sense of ownership around this vision, and we understand it completely.
Lolita and I talk a great deal about the fact that while we are behind the company, it’s less our company and more of a collective, because we’re learning from everyone we encounter. They’re inspiring us, and we’re very focused on ensuring that every day, we will continue to do better by them. Our motto around All Ageless is: “It isn’t ageless if we aren’t having fun.” It’s part of our core brand values that to live is to express one’s joy. But also to fully experience and honor all the feelings that you have. Life is precious. At this point in time, we’re very present in that sentiment. Every day is not guaranteed, and in our conversations, our articles, and our imagery, in every step we take within this company we intend to manifest completely with our full heart.
All Ageless is about the unique quality of everyone’s contribution in life. It’s about giving a voice to those we’ve dubbed GXB+: Generation X, the Baby Boomers and upward. All Ageless will be a platform to see a reflection of ourselves and who we aspire to be. We feature people who truly resonate, and you’ll never see us use the words “age appropriate,” “anti-aging,” or “fountain of youth.”
What we want is for people to have the richest experience of right now.
We started with a vision of a streaming channel available on Smart TV. Things were moving along nicely and then the Coronavirus began to grow, and I myself became quite ill. As the pandemic spread, we knew we were either going to have to pause everything or pivot.
Why did you decide to launch All Ageless?
We both come from successful marketing backgrounds. Lolita is a marketer’s marketer with decades of experience. I am a strategist and storyteller turned marketer. We came from two totally different paths but equally fell in love with the aspect of marketing which is being a champion for a vision. And bringing that vision into a reality for others.
We met a few years back when I was a CMO for a biotech startup, and she consulted on a project with me. Afterwards, we lost touch. But then a few years later as I transitioned into my natural hair at the age of 50 and shared my journey on Instagram, Lolita and I reconnected. She shared her experience of weight loss and changing her diet, and how she too had the same amazing response from others our age thanking her for providing advice they could actually relate to. Both of us felt there was so little available about our demographic and our mindset truly and freely shared online. We just knew in that conversation, that something really magic was about to happen. We knew this was a channel.
We started with a vision of a streaming channel available on Smart TV. Things were moving along nicely and then the Coronavirus began to grow, and I myself became quite ill. As the pandemic spread, we knew we were either going to have to pause everything or pivot. Of course, we decided to pivot because we felt a sense of urgency—now more than ever—that this would be hopeful to bring to people while we’re all going through something very tragic and scary. We pivoted to a publishing platform and everything just started moving so quickly and inspirationally. We knew we had a vision that was resonating, but the overwhelmingly positive support has exceeded our expectations.
What does the future look like for All Ageless?
Part of our exciting plans includes bringing artists, creators and experts the recognition they deserve. We want to bring people from around the world together, who may have never met, to find deep connections and an affinity for shared experiences. We want to work closely with brands to help them understand the needs, wants, and desires of the GXB+ generation. We really just want to lean in to the discovery of what is possible with this platform. We know the audience will guide us.
If you have loved enough, you truly understand the statement “It is about the journey.” It isn’t about mitigating the risk by becoming wiser, because there is greater reward in stepping into the space of uncertainty. That’s how the vision and experience of All Ageless has been and will continue to be.
Into the unknown, we go.
A dynamic and creative executive, Audrey has guided household name brands in the health & wellness, travel & leisure, executive training and philanthropy sectors.
Her travel & leisure ventures include the launch of a Hawaiian island destination for Larry Ellison and the Four Seasons, taking a previously unknown locale to #1 in travel in the U.S. and among the Top 10 destinations in the world. The project included creating events and campaigns in partnership with Nobu, Jennifer Lopez, BMW, Serena Williams and various charities.
Audrey’s recent foray into the science sector includes working with Google Ventures, Amgen, Lilly, Genentech, Sanofi, Otsuka, Novartis, and AOBiome, through the recently launched biotech SaaS startup Science 37, which aims to disrupt and democratize the clinical trial process.
Her executive development experience includes building leadership models for trainers such as Tony Robbins, training over 30,000 managers worldwide and leading workshops on performance management to over 100,000 individuals across the U.S. She founded The HR Coach, which consults tech startups in training and developing remote management.
Audrey travels between Seattle, Los Angeles and Austin, enjoying personal time with her three xoloitzcuintles and her beau. Not to mention her total obsession with her big-bold-all-natural hair.